Product judgment becomes visible in the decisions between the screens.
A portfolio of products shaped by real operating problems, enterprise experience, and hands-on building.
Enterprise systems
Products and programs built at scale.
06
Product and program leadership Salesforce
Making customer insights actionable at enterprise scale
I owned the product roadmap for IdeaExchange and Voice of the Customer, along with the programs that brought those insights into product teams and closed the loop with customers.
Capture customer ideas in IdeaExchange and sales-led insights in Voice of the Customer
02
Bring roadmaps, webinars and future direction to customers for comment
03
Connect the evidence to product teams' prioritization and delivery work
04
Return scheduled responses and delivery updates to the people who contributed
The product decision behind this workflow
I wanted the relationship to become more proactive. Better data capture helped teams understand the request; webinars, future-focused articles and roadmap discussions gave customers opportunities to respond earlier. Scheduled responses and a delivery feedback loop made listening an ongoing product practice, not just an intake form.
Case-study reconstruction from my experience—not an employer screenshot or live product demo.
04
Enterprise product leadership Cisco · 2025–2026
Turning account planning into a living, human-reviewed system
At Cisco, I owned the day-to-day product work for AI-powered account planning: bringing scattered research into a generated draft that sellers could improve with their own account knowledge.
Assemble internal account context and public company developments
02
Generate a first master plan for the account team to review
03
Capture role-specific input and approve contributions for the next iteration
04
Export adjustable plans and internal or customer-facing presentation outputs
The product decision behind this workflow
I treated the generated plan as the beginning of a workflow. Account-team members needed places to contribute their knowledge, an approval step, and a new iteration that incorporated accepted input. The product reduced manual assembly work while keeping the account team responsible for the plan.
Case-study reconstruction from my experience—not an employer screenshot or live product demo.
Marriott’s move from Salesforce Classic to Lightning showed why enterprise adoption is a product, business and change-management problem—not merely a software rollout.
Presenting lessons from the Marriott Lightning transition at Dreamforce. Photograph used with permission; other people and empty seating removed for focus.
BurkeApps is my product studio. Some products work together; others explore a focused problem on their own. Each starts with human friction, maps the full system, and keeps consequential decisions under human control.
Built as one connected experience for the people who own, operate, and live in rental homes.
Friends and Family Beta Release in Late 2026
Inside DoorSpan
The product direction, seen in motion.
Historical screens use synthetic demo data to show how operating signals, work, financial context, and accountable decisions fit together.
Historical screens · synthetic demo data, not live use
Six decisions using synthetic demo data.DoorSpan
Historical demo · not live behaviour
An earlier dashboard concept groups synthetic demo issues for review.
The design goal: accountable follow-through.You keep the judgment—and the click.
Read the motion transcript
An earlier dashboard concept groups synthetic demo issues for review.
A historical inbox shows demo messages awaiting review.
This historical screen shows AI-picked, pre-assigned tickets—not verified current behaviour.
The demo ledger shows a memo-code match for review.
A historical tax screen uses synthetic demo figures—not current tax rules or advice.
An illustrative deposit draft connects example deductions and photos for review.
Historical screens and synthetic demo data—not live usage or performance results. Legal, tax, and AI outputs are illustrative; a person reviews consequential actions.
Operating recordFriends and Family Beta Release in Late 2026
DoorSpan
A developing operating record for rent, maintenance, compliance, the money ledger, tax preparation, communications, and responsible next actions across a rental portfolio.
Resident mobile webFriends and Family Beta Release in Late 2026
DoorSpan Home
A focused resident mobile-web experience for obligations, alerts, maintenance requests, checklists, and communication, designed to remain useful through home-screen access and intermittent connectivity.
Current builds in financial education, general wellness, and home-project planning—with their limits visible.
Inside the build · Friends and Family Beta Release in Late 2026
Remodel Reimagined
A development build pairing a fixed demo room concept with transparent assumptions, deterministic planning ranges, and practical project sequencing.
The current demo deliberately separates inspiration from prediction: the bundled before image and Warm modern concept are fixed sample artwork, while room measurements feed only the deterministic estimate.
Private web demo under its earlier Reimagine name. Fixed sample artwork—not generated from a room photo. Costs are illustrative demo ranges, not quotes.
General wellnessFriends and Family Beta Release in Late 2026
HealthRhythm
A general-wellness product in development that brings a personal trainer and dietitian into one coordinated plan—then adapts that plan to meals, groceries, travel, activities, and the realities of everyday life.
A personal trainer and dietitian working from shared goals and context
Meal planning and grocery-list creation from decision to plate
Trip planning with diet-compatible options
A travel finder for enjoyable activities and practical workouts
Planned, untested workout-video form feedback with visual indicators
General wellness, not medical care. Video form feedback is planned and untested.
Financial educationFriends and Family Beta Release in Late 2026
MoneyQuest
A financial-education product in development that turns investing into a simulated stock-market game, where learners can build virtual portfolios and compete with friends without risking real money.
Short lessons connected to decisions
A fake-money stock market and virtual portfolios
Friendly competitions and progress comparisons
Reflection on risk, outcomes, and tradeoffs
Simulated trading with virtual funds; educational, not financial advice.
BurkeApps product studio 
