Enterprise product leadership. Hands-on AI product building.
I'm Bryan Burke. I bring more than 15 years across product, program and engineering roles at Salesforce and Cisco to hands-on AI product building—solving specific problems and helping teams decide what is worth building next.
I have spent my career making complicated work easier to understand, operate, and improve.
My career began in engineering and systems integration, then moved through enterprise delivery, customer success, product leadership, and organizational change. At Salesforce and Cisco, I worked across business, technical, customer, and executive teams to turn fragmented needs into products and operating systems people could act on.
I operate a small rental portfolio and build software around the work I know: tenant follow-up, repairs, bills and incomplete records. I turn those problems into requirements, working experiences and tests. My goal is software that helps people finish the work, not just track it.
Making customer insights actionable at enterprise scale
I owned the product roadmap for IdeaExchange and Voice of the Customer, along with the programs that brought those insights into product teams and closed the loop with customers.
Capture customer ideas in IdeaExchange and sales-led insights in Voice of the Customer
02
Bring roadmaps, webinars and future direction to customers for comment
03
Connect the evidence to product teams' prioritization and delivery work
04
Return scheduled responses and delivery updates to the people who contributed
The product decision behind this workflow
I wanted the relationship to become more proactive. Better data capture helped teams understand the request; webinars, future-focused articles and roadmap discussions gave customers opportunities to respond earlier. Scheduled responses and a delivery feedback loop made listening an ongoing product practice, not just an intake form.
Case-study reconstruction from my experience—not an employer screenshot or live product demo.
Turning account planning into a living, human-reviewed system
At Cisco, I owned the day-to-day product work for AI-powered account planning: bringing scattered research into a generated draft that sellers could improve with their own account knowledge.
Assemble internal account context and public company developments
02
Generate a first master plan for the account team to review
03
Capture role-specific input and approve contributions for the next iteration
04
Export adjustable plans and internal or customer-facing presentation outputs
The product decision behind this workflow
I treated the generated plan as the beginning of a workflow. Account-team members needed places to contribute their knowledge, an approval step, and a new iteration that incorporated accepted input. The product reduced manual assembly work while keeping the account team responsible for the plan.
Case-study reconstruction from my experience—not an employer screenshot or live product demo.
Marriott’s move from Salesforce Classic to Lightning showed why enterprise adoption is a product, business and change-management problem—not merely a software rollout.
Presenting lessons from the Marriott Lightning transition at Dreamforce. Photograph used with permission; other people and empty seating removed for focus.
BurkeApps is my product studio. Some products work together; others explore a focused problem on their own. Each starts with human friction, maps the full system, and keeps consequential decisions under human control.
Built as one connected experience for the people who own, operate, and live in rental homes.
Friends and Family Beta Release in Late 2026
Inside DoorSpan
The product direction, seen in motion.
Historical screens use synthetic demo data to show how operating signals, work, financial context, and accountable decisions fit together.
Historical screens · synthetic demo data, not live use
Six decisions using synthetic demo data.DoorSpan
Historical demo · not live behaviour
An earlier dashboard concept groups synthetic demo issues for review.
The design goal: accountable follow-through.You keep the judgment—and the click.
Read the motion transcript
An earlier dashboard concept groups synthetic demo issues for review.
A historical inbox shows demo messages awaiting review.
This historical screen shows AI-picked, pre-assigned tickets—not verified current behaviour.
The demo ledger shows a memo-code match for review.
A historical tax screen uses synthetic demo figures—not current tax rules or advice.
An illustrative deposit draft connects example deductions and photos for review.
Historical screens and synthetic demo data—not live usage or performance results. Legal, tax, and AI outputs are illustrative; a person reviews consequential actions.
Operating recordFriends and Family Beta Release in Late 2026
DoorSpan
A developing operating record for rent, maintenance, compliance, the money ledger, tax preparation, communications, and responsible next actions across a rental portfolio.
Current builds in financial education, general wellness, and home-project planning—with their limits visible.
Inside the build · Friends and Family Beta Release in Late 2026
Remodel Reimagined
A development build pairing a fixed demo room concept with transparent assumptions, deterministic planning ranges, and practical project sequencing.
The current demo deliberately separates inspiration from prediction: the bundled before image and Warm modern concept are fixed sample artwork, while room measurements feed only the deterministic estimate.
Private web demo under its earlier Reimagine name. Fixed sample artwork—not generated from a room photo. Costs are illustrative demo ranges, not quotes.
General wellnessFriends and Family Beta Release in Late 2026
HealthRhythm
A general-wellness product in development that brings a personal trainer and dietitian into one coordinated plan—then adapts that plan to meals, groceries, travel, activities, and the realities of everyday life.
A personal trainer and dietitian working from shared goals and context
Meal planning and grocery-list creation from decision to plate
Trip planning with diet-compatible options
A travel finder for enjoyable activities and practical workouts
Planned, untested workout-video form feedback with visual indicators
General wellness, not medical care. Video form feedback is planned and untested.
Financial educationFriends and Family Beta Release in Late 2026
MoneyQuest
A financial-education product in development that turns investing into a simulated stock-market game, where learners can build virtual portfolios and compete with friends without risking real money.
Short lessons connected to decisions
A fake-money stock market and virtual portfolios
Friendly competitions and progress comparisons
Reflection on risk, outcomes, and tradeoffs
Simulated trading with virtual funds; educational, not financial advice.
Turning firsthand problems into product requirements, design, implementation and tests. DoorSpan leads a portfolio of current builds and experiments.
Working philosophy
Build faster. Judge carefully.
AI can compress the distance between an idea and working software. It does not eliminate the hard parts of product leadership.
01
Start with lived friction
The best starting point is often a workflow I know well enough to question.
02
Map the system
Make the people, information, approvals, and exceptions visible before deciding what to automate.
03
Build to learn
Working software exposes decisions and failure modes that a polished mockup can hide.
04
Keep people in control
AI can assemble context and accelerate execution. Trust still depends on clear context and accountable judgment.
Articles · In development
Notes from the space between strategy and working software.
I'm building an article library around the work I am doing now: where AI creates real product value, how enterprise lessons change hands-on building, and why judgment matters more as software gets faster to make.
My experience spans engineering, enterprise delivery, customer success, product and program leadership, organizational change, founder operations, and hands-on product creation.
BurkeApps product studio 
